PR from the Silicon Prairie

tag:blogger.com,1999:blog-58687709546946838962011-07-30T17:31:58.791-05:00PR from the Silicon PrairieNews and Insights about Public RelationsJoel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.comBlogger141100tag:blogger.com,1999:blog-5868770954694683896.post-63348817446224085492010-09-01T13:28:00.004-05:002010-09-01T14:36:38.120-05:00Not Your Parent’s Old Company Newsletter

Not Your Parent’s Old Company NewsletterMarketers Return to the Basics to Build LoyaltyPrint company newsletters are considered by most to be dinosaurs in today’s digital world of where social media, video streaming and email marketing campaigns rule the earth. While the “print and mail” newsletter is nearly dead, the resurgence of its electronic cousin newsletters is enjoying a comeback. That’s

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-715415112769426002010-09-01T13:07:00.003-05:002010-09-01T13:28:00.317-05:00PR Playbook – Location-Based Services May be a Trap

Geolocation services – also known as location based services (LBS) – such as Foursquare or Google Buzz -- are a marketers dream. But as a public relations professional, there are growing concerns that pinpoint locations in social media may be the soft underbelly for risk.While recent studies have shown in the U.S., adoption has been slow compared to other regions of the world – the technology

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-28540254270510231472009-10-29T07:32:00.002-05:002009-10-29T07:44:36.914-05:00New Resource - "Think before printing."

Corporate communications pros and environmentally conscious e-mailers will be pleased to know that there is a new resource available to educate the world about "Think before printing" e-mail.thinkbeforeprinting.org is a new website and organization dedicated to reducing that amount of e-mails that are printed of unnecessarily.The site also provides HTML code if you haven't figured out how to

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-33670139953536038262009-02-02T16:04:00.003-05:002009-02-02T16:13:28.768-05:00

“Think Before Printing” - Viral Marketing at its BestGreetings :Last week, I asked the question on Linked In: “Where did the ‘Think Before Printing’ campaign begin?” Many of us have or receive e-mail messages, reminding us to make sure we absolutely reconsider printing an e-mail, as a subtle reminder to do our part in conserving paper or other resources. The company GreenPrint Technology uses

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com2tag:blogger.com,1999:blog-5868770954694683896.post-46400881998877097542009-01-28T13:27:00.002-05:002009-01-28T13:36:32.265-05:00Technology still has a way to go.

Every now and then, I get on a tear. While it seems everyone loves the Internet so much, it still is not the end-all, be-all medium for news. Like anyone who tried to watch the Obama Inauguration on the web, I was reminded that, when high traffic hits the Internet, we need to turn to others in the Fourth Estate to get our news.Web stream video still fails (CNN, CNBC - even C-Span for goodness

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-8941570570061141092008-08-05T12:42:00.002-05:002008-08-05T12:49:00.069-05:00Stupid Domain Names

A friend of mine who is a pro in website navigation/behaviors sent this along to me recently. Funny, but unfortunately, someone gets paid to be a website domain consultant.All of these are legitimate companies that didn't spend quite enough time considering how their online names might appear and be misread.1. Who Represents is where you can find the name of the agent that represents any

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-30906916246195517392007-01-31T13:43:00.000-05:002007-01-31T13:45:18.058-05:00New Website to Review Journalism

A new website, www.newstrust.net, gives consumers the power to rate and review the news.The non-profit site allows members to submit links to news articles from mainstream and independent news sources, where they are then rated on a series of criteria by both members and a core team of staff editors. Judging criteria includes fairness and objectivity, factual evidence, context, balance,

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-10248062920688598252007-01-31T13:27:00.000-05:002007-01-31T13:29:29.547-05:00DTC Ads Under Fire

ANA Blasts Research Calling For Ban On DTC TV Adsby Erik Sass, Wednesday, Jan 31, 2007 5:00 AM ETTHE CONTROVERSY OVER DIRECT-TO-CONSUMER DRUG advertising is heating up, pitting pharmaceutical manufacturers and advertisers against doctors and academics demanding more regulation. The conflict comes at a crucial juncture for the pharmaceutical industry, as drug behemoths face serious financial

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-39896499775854506902007-01-16T18:45:00.000-05:002007-01-16T18:55:37.908-05:00Primer on Public Relations: More tools and tips

Who says that there's no such thing in life as free advice? I have to tell you that the last thing I need is more spam in my in-box. That's why I've created this blog - so I can reference material myself, and share some pretty neat public relations materials with others.On the right hand side of the Midwest PR blog, you'll find fast links to some useful resources. One that I'm going to post

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-62140588115206612122007-01-08T18:08:00.001-05:002007-01-08T18:08:38.810-05:00The Professional Bond

Subject: The Professional Bond If your colleagues, your students and maybe your boss should be receiving these reports from the Institute for Public Relations, please pass this along. Anybody can sign up for our email list on the Institute�s website, www.instituteforpr.org , where everything we publish is available free. * * * The Professional Bond: Public Relations Education

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-9134802796660192312007-01-08T17:17:00.000-05:002007-01-08T17:19:54.426-05:00Public Relations Resources

I'm adding some of my best URL's for PR professionals along the right hand margin. If you have some really great websites, please send me a note.Also - do you have a good recruiter in the PR world? I intend to add some of this information in the future, but would like you to share your stories and contact information. If anyone as an application that's easy to use for star-ranking the best,

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-58496966730692104762007-01-05T10:15:00.000-05:002007-01-05T10:21:17.096-05:00Need Support? Visit the web instead of a support group.

Blogger Notes: Are we advancing "human touch" by web-enabling care applications or are we hindering it? Health experts agree that you should always ask a doctor for sound medical advice. But will patients do that or take what they get from the Internet as a cheaper alterative to medicine?WEB STRATEGYSupport is just a click awaySupport groups used to meet once a week, at a hospital or other

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-24171082666135144622007-01-05T10:11:00.000-05:002007-01-05T10:14:45.126-05:00Healthcare and the News Media

Patient PioneersWhen Medicine Breaks New Ground, Doctors Are Not the Only Ones In the SpotlightBy Jason FeiferSpecial to The Washington PostTuesday, December 12, 2006;When Honore "Honey Rose" Rothstein took part in the first-ever five-way kidney swap at Johns Hopkins Hospital last month, she regarded it as a deeply personal event. She'd given her kidney to a stranger to honor her deceased

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0tag:blogger.com,1999:blog-5868770954694683896.post-6082523715481918532007-01-04T22:08:00.000-05:002007-01-04T22:12:34.705-05:00Welcome

Greetings and Welcome to this blog. I'm Joel Reuter, a 20 year communications professional and I've created this site to post interesting articles, commentary and personal insights.If you have a question or comment, drop me a note.And for anyone who works in the corporate world, remember:"Non illigitamus carborundum"

Joel_Reuterhttp://www.blogger.com/profile/15572123375227078819noreply@blogger.com0